Value-Based Pricing
Price based on the value your product provides, not production cost. A template that saves 10 hours is worth more than $10.
Tiered Pricing Models
- Basic: Essential features only
- Pro: Advanced features + support
- Enterprise: Custom solutions + dedicated account manager
Psychological Pricing Tactics
Use charm pricing ($19.99 vs $20), anchor prices (show original crossed out), and decoy options to guide choices.
Discount Strategies
Offer launch discounts (20-30% off), bundle deals (3 products for price of 2), and seasonal sales.
Testing Your Prices
A/B test different price points. Monitor conversion rates and adjust accordingly.